Eastern European Saluda-Ekoprodukt Czestochowa Warsaw Challenge: Create organic gourmet cookie line |
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With the formation of a consortium among producers of organic grain across Eastern Europe, the initial purpose was simply to "sell". Unfortunately, dumping a special product into the commodity marketplace, where prices are established by trade category factors, is neither intelligent nor profitable. |
Each of the four varieties was encrusted on the surface with a combination of natural and organic nuts, seeds, and spices; sealed with an organic honey glaze, and flash-fired. |
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With extreme difficulty, ConsuLuxe managed to convince the consortium's management board, that an entirely different approach was required in order for the members to profit appropriately from their endeavors. |
Packaged in an elegant, optically clear, plastic box, each side panel revealed one of the four cookie types; with the box top bearing the logo and "brand story". With this amazing product in hand, ConsuLuxe was able to contract placement with most of the major gourmet food retailers throughout Europe. The impact was immediate. | |
Using an all-organic grain base, we created a line of large-scale gourmet cookies. |
Within a brief period, bakers, confectioners, chefs, hotel kitchens, catering companies, and even consumers, were clambering for access to the now "precious" raw material. The rest of the story is about the enormous profits flowing into the consortium's Warsaw headquarters for distribution to its members. |
