Verrerie Cristallerie d'Arques Arc International France, Italy Challenge: Transition from generic to designer glassware |
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Sometimes bigger is not better. |
We brought into the factories expensive new equipment that was originally engineered for the cosmetic & fragrance industry, capable of rotary serigraphic printing and vial cutting. |
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Our French-Italian glass-manufacturing client had grown huge supplying generic barware to hotels, restaurants, bars, and discount retailers. Nevertheless, there was virtually no net profit for three consecutive quarters. Panic. |
With these production assets in place, we were able to create multiple collections of tall, colorfully decorated and beautifully packaged sets of glassware, with design-coordinated ancillary products, for upscale retailers. | |
ConsuLuxe approached this situation with what initially seemed a counter-intuitive solution – but one which eventually proved ideal. |
By seriously cutting back on generic production, and replacing that capacity with designer-oriented product groupings, the company was able to make the swift transition from the edge of closing it doors, to becoming a highly profitable leader in the tabletop marketplace. |
