Jacobs-Mondelēz Global Epicurean / Café d'Vine™ Columbia, World-Wide Challenge: Develop innovative coffee products |
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In the over-saturated, highly competitive coffee business, dominated by large multi-nationals, our Columbian client needed to find a viable commercial connection for its coffee-roasting capabilities with a much broader audience. |
The launch of Café d'Vine™ with significant fanfare at Seattle's International Coffee Fest provoked an instant success within the American culinary and hospitality trade. |
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Given the ubiquity of Columbian coffee, something truly special was needed to differentiate this business from all the others. |
Suddenly, Global Epicurean became a sought-after resource for high-quality gourmet coffees, as well as its standard Columbian coffees of all roasting styles; and its business expanded into the North American arena as a category leader. | |
ConsuLuxe brought into the equation the genuine innovation of "wine-infused coffee" technology, and created a branded line positioned as an ultra luxury gourmet coffee collection – Merlot, Cabernet, Pinot Noir. |
This success permitted the owners to eventually sell the business at an enormous profit to one of the giant international beverage companies. |
